Strategic Plan, Bylaws and Regulations

CRCA Strategic Plan 2026 – 2029

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Vision

To improve the image and quality of roofing in Canada.

Mission icon

Mission

CRCA unites Canada’s roofing industry to promote best practices and
excellence in roofing construction.

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Values

  1. Accountability – Owning our actions and delivering on commitments.
  2. Integrity – Acting with honesty, fairness, and professionalism.
  3. Quality – Promoting excellence in roofing standards and practices.
  4. Collaboration – Working together to strengthen the industry.
  5. Leadership – Guiding the industry through advocacy and best practices.

Key Result Areas (KRA)

Objective: Build a cohesive, member-focused organization that respects regional strengths while delivering national value.

  1. Clarify and align roles between CRCA and provincial associations to better serve members
  2. Explore and implement approaches to support shared agenda setting and improved communication.
  3. Work toward a deeper understanding of member needs through provinces
  4. Foster more open, two-way communication - provincial associations and contractors
  5. Convene events that foster industry relationship building

Objective: Support long-term labour force development and industry resilience in response to demographic, technological, and climate pressures.

  1. Advocate for national programs (immigration, apprenticeship, skilled trades recognition)
  2. Develop and support tools, partnerships, and campaigns and seek federal supports to attract and retain workers
  3. Strengthen roofing construction visibility and credibility as a career choice
  4. Position CRCA as a knowledge hub for workforce and sustainability issues

Objective: Be the authoritative national voice for the roofing industry in shaping policy, regulations, and standards.

  1. Engage with federal government on procurement
  2. Continue to influence federal government standard and code setting
  3. Represent the industry in high priority cross-sector dialogues on construction, infrastructure, and labour

Objective: Build a high-performing, well-governed CRCA that is fit for purpose.

  1. Review and modernize governance model (by-law, policy, representation) to reflect member input
  2. Develop Board and staff capacity aligned with strategic priorities – provide training as needed
  3. Ensure CRCA financial sustainability
  4. Implement KPIs and accountability systems for performance management
  5. Secure resources to deliver on the strategy (staffing, funding, partnerships)