CRCA Strategic Plan 2024 – 2027
Purpose: The purpose of the CRCA is to be the national voice of the industrial, commercial, and institutional roofing industry.
Vision: CRCA’s vision is to advance the industry and support the success of its members.
Key Result Areas, Goals, and Strategies:
| KRA |
Goal |
Strategies |
| The Voice |
CRCA is the national ICI voice of roofing with the federal government and industry related organizations. |
- Pursue avenues with organizations to articulate CRCA member’s point of view.
- Be proactive with design authorities, be the change and not led by them.
- Use different tools to communicate with members and the public about the value of CRCA’s work and the industry in general.
|
| Advocacy/Lobbying |
CRCA is represented at federal government fora / tables. |
- Pursue place at the Federal-Industry Real Property Advisory Council (FIRPAC) table.
- Align CRCA and its members with federal government procurement policy and other policies that could impact the success of CRCA members.
- Increase the use of the CRCA standards in federal contracts.
- Educate owner groups on the value of CRCA standards.
|
| Attract Workers |
Raise the profile of ICI roofing industry as a career path in the trades. |
- Collaborate with provincial affiliates to demonstrate the value of roofer as a career path.
- Participate in federal government efforts to promote the trades.
- Change federal government immigration policy to better attract roofers to Canada.
- Engage with other organizations that can bring in more roofers to Canada.
|
| Set Industry Standards |
Grow the influence of CRCA technical knowledge by tapping into membership knowledge base. |
- Increase member engagement and participation in the CRCA National Technical Committee.
- Proactively reach out to national bodies where CRCA can educate them on our industry standards.
- Seek out new technical partners. i.e. academic community, as a source to advance the industry.
|
You can also download CRCA’s By-laws and Regulations, which are binding on all association members and volunteers.
Download By-Laws (PDF) >
Download Regulations (PDF) >
